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CONSUMER INTERNET BAROMETER
Consumer Internet Barometer is a quarterly survey report produced by the Conference Board and TNS NFO that records and analyze as well as reports on U.S. households' internet usage. The survey seeks to measure the importance of the internet in the daily lives of households and the overall satisfaction of internet users.
It also measures the online purchase characteristics and times as well as dates and it also measures the users' perceptions of security for online transactions and general internet usage.
Since this is a quarterly survey it shows the satisfaction and the importance of the services offered. It is produced by TNS Infratest and Google in partnership with IAB Europe to quantify the role of online in the consumer journey from research to purchase and this is to better understand this journey.
The Consumer Barometer provides details such as past purchase behaviors as well as a perspective on how consumers interact with the internet for informing purchase decisions and it includes data from 39 countries across 36 different product categories.
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As levels of internet use increase, it is estimated that online purchases become a more important driver of the economy, and nowadays a household is considered to be "online" if it reports being on the internet at least once per month.
The rate of response to the survey is very high so the Consumer Internet Barometer is considered the most widely relied upon the measure in the United States. consumer internet use. It reports how often respondents are online and how are they satisfied with their providers. It also reports information on online purchases and perceptions of the security of online purchases.
The Consumer Internet Barometer is considered important as more commerce has come to be conducted over the Internet and the response is published by The Conference Board as this Board is a networking and informational organization for corporate management. It is based in New York with 1,000 corporations as members and more than 10,000 executives used to attend its events annually.
In addition to its events, it gives information on market trends and economics as well as trends. It also provides other research services related to corporate management to its members and it is a registered not-for-profit organization in the United States.
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